A new feature at Digital Web Magazine, Optimizing Your Chances with Accessibility, by Brandon Olejniczak, explains how following the recommendations and guidelines for accessible web authoring will increase traffic and web site page rank on search engines.
A second important but often neglected benefit of accessible Web sites is the ease with which search engine spiders process and rank compliant, accessible code.
Brandon authored a previous article, Using XHTML/CSS for an Effective SEO Campaign (September 2003, A List Apart)
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